In the late nineteenth century, with Art Nouveau, art was considered a way of life, and artists aimed to combine the fine arts and applied arts, even for utilitarian objects in everyday life. During this period the world of art and business where closely related, and several of the best known graphics where created as pieces of advertisement.
Nowadays, this relationship between art and business has faded. Recently, a group of international MBAs in collaboration with Italian artists created “pptArt”, a Rome-based art movement that evolved into a start-up. The aim of pptArt is to close the gap between the artistic and corporative worlds, maintaining that the Corporate World can be the object of art.
From PET Packaging Network we would like to put at your disposal, through pptArt, a service to define or create packaging design, for either the bottle or label design. This creative process is achieved by means of a contest with a pool of over 1,000 international artists, who will interpret the packaging guidelines with the diversity of their styles and concepts.